I’ve been playing with Facebook Pages recently for a couple of clients and decided that I wanted to set myself up with one for my music.
I had until a few weeks ago avoided setting up a Facebook Page because I wasn’t sure if it would be of interest to anybody i’m friends with, and didn’t want to spam them any more than I already do.
However, after thinking about the way that Facebook users interact with brand fan pages, I wanted to give it a go and set one up.
We’re seeing a shift in the way people show their support for brands, with a move from buying the product to declaring their fondness via publishing comments about them. This is helping consumers to define their identities, but not be defined by the brands the choose to advocate.
I am of the opinion that people sign up to Pages not to interact, the 100-10-1 rule would indicate that, but more this act is used as a way of promoting their interest, using the text and link that show up on their Facebook profile as a badge.
Facebook Pages allow users to opt-in to being part of a community and this indicates that they are willing to receive information, updates and news, if it is managed in an appropriate manner (ie not publishing one update per hour).
This made me realise that there is no harm in setting up a Page – if people want to join it, they will.
It is now my job to ensure that thecontent I post is relevant and will add some value to their otherwise saturated news streams… eek!
I was recently sent a copy of Friends With Benefits: A Social Media Marketing Handbook, for review by the O’Reilly Media team in the US.
When you start out in a band, one of the most important bits, apart from making sure you can at least hold your instrument, is the willingness to be open minded and exploratory. The more you play and practice, the better you become individually at whatever it is you play, and collectively you develop a feeling of how the combined parts of noise you’re making should sound.
Yesterday Twitter published a blog post, 





















