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Crowd Sourcing The World via Twitter November 11, 2009

Posted by Matt Churchill in Twitter.
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Crowd Sourcing via Twitter has been made easier through the Introduction of Twitter Lists in the last few weeks. So much so that Irish Digital PR agency Simply Zesty are “using crowdsourcing to create county lists of Twitter users”.

The press release says:

“The company have set a limit of 72 hours per country, to gather as many users as possible. The idea is to create lists by area that anyone can use and also to produce a map showing which areas are the most active on Twitter. The experiment started in Ireland on Tuesday morning and in under than 24 hours they had spread it to the UK and America, due to the high demand.”

Nice.

On the Simply Zesty blog, Lauren Fisher said:

We want to put new Twitter lists to great use by creating lists of every single person using Twitter in Ireland. We want to do using twitter itself and we want to use the power of crowd sourcing to do it. All you have to do is tweet the message below and we will collect all the tweets and add them to the lists for each county. We will then publish the results and have a full twitter list of users for each of the 32 counties as an incredible public list for the Irish public to use.

Now this ties in to where I think Twitter lists will be at their most useful – as a resource. As I’ve mentioned before, I don’t thihnk that creating a “top techies” list is particularly helpful, and of course could backfire spectacularly if you omit someone. However, if you’re creating a resource that is say, all the folk who work for xxx, then lists become incredibly powerful.

It’s an interesting project Lauren and her gang are running and I look forward to seeing the outcome.

Twitter EBook November 9, 2009

Posted by Matt Churchill in Twitter.
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Twitter has changed and is continuing to change the way that we communicate as individuals and as businesses. It’s taken a while to work out how to get the most out of the platform, but I think slowly we are getting there, and the introduction of Twitter Lists has added another dimension to the way that we use it.

I’ve written a lot about Twitter since I started Seldom Seen Kid in March last year, and I thought that it was time to bring together some of these pieces into one collection. I have then, in good time honoured fashion, made a free downloadable Ebook featuring 20 of what I consider to be my most relevant/useful/interesting posts over the course of the last year and a half, which I hope you will have a read of!

I believe that free content perpetuates development, hence I’m into giving away my music for free, and thus I’m doing the same with this. You can of course dig through the Seldom Seen Kid archives and find all of these articles at your leisure anyway, but I figured it might be useful to have them all in one place so you can dip in and out as you wish.

I’d love to know what you make of the pieces, if some of the older ones are still relevant or not at all, and what else you’d like to see from me in the next year.

So, please download this collection of articles, and I hope you enjoy!

Seldom Seen Kid Twitter Ebook

Stuff I’ve Shared On Twitter 8.11.09 November 8, 2009

Posted by Matt Churchill in Social Media.
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A Fascination With Fireworks November 7, 2009

Posted by Matt Churchill in Communication.
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What’s the fascination with Fireworks?

It is very much bonfire time in the UK, that annual event where we celebrate the capturing of an anti-government protestor who attempted to blow up the Houses of Parliament a few hundred years ago (today he’d be called a terrorist).

I was at a fireworks display on Thursday at Roundwood Park in Willesden at It crossed my mind how many different people were there watching along. People from different ethnic backgrounds, ages, gender, all gathered to watch a twenty minute display of controlled exlposions that produce loud bands and bright lights.

What is the human attraction to such things? Animals don’t like them, why do we?

I think it’s to do with experiencing something different – it’s not often the average Joe in the street will come into contact with loud explosions for example.

What I loved though was that a vast range of people, from young families to old grandads and grannies, were all stood, in the cold, together, watching and hearing the spectacle, regardless of whther they knew each other or not – what brilliant things humans can be.

November London Blogger’s Meet Up November 5, 2009

Posted by Matt Churchill in Blogging.
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The London Blogger’s Meet Up took place on Tuesday, sponsored by Paramount, and It was arguably the most fun I’ve had since the last one!

Wonderfully hosted again as always by Andy, we were treated to a talk from Marko Saric, blogger extraordinaire who was kind enough to run through his 58 ways to build a better blog. Marko was a joy to listen to and as engaging a speaker as I’ve had the pleasure to have seen.

As always it was great to catch up with a few regulars like Lolly, Hayley, Ant, Cristiano, Melinda, Tom, Peter and Sian.

It was also a pleasure to meet a few new faces (to me at least!) like Godwyns (a man who seems to write about pretty much everything from politics to erotic poetry), Kate and of course Marco!

It was nice to see a mix of newbies and regulars, and I hope that the venue, Doggett’s Coat and Badge, helped to facilitate that! Indeed, Doggett’s is a cracking venue with awesome views from the Southbank over the Thames – I for one would love to see it used again in the future for an LBM.

Weetabix Steeplechase November 3, 2009

Posted by Matt Churchill in Adverts, advertising.
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Weetabix are returning to TV with a new advertising campaign, kicking off with ‘Steeplechase’, and resurrecting their famous strapline “someone’s had their Weetabix” .

The activity, which started during an X-Factor ad break, has been thought up by WCRS and the first round of advertising features a new ‘humourous’ direction for the brand.

The advert, which will be present in 30, 60 and 90 second formats, includes a talking horse which, when taking part in a race, falls at the first fence and encourages his jockey to go on and try and win the race. Of course, the jockey does.

Here is the 90 second version.

This seems to be a lighter take on the Compare The Meerkat campaign, by including a talking animal with a ridiculously over the top accent.

Now what I want to know is, how much did Weetabix pay to get that 90 second prime time slot, and could that money have been better put to use with a social media campaign?

There are no social media elements to the current activity and I somewhat think they’ve missed a trick here. On first viewing, 90 seconds is far too long, and I think thats even in it’s shorter incarnations, the novelty will soon wear off, and I predict it will soon become “that annoying Weetabix” advert.

This is the fundamental problem with advertisingt. Once you’ve had the message pushed at you, you tend to switch off and ignore it. There is no refreshing of the content, simply the same images, sound and video being peddled 10 times a day.

Three Things Weetabix Could Have Done

Create a character to tell the Weetabix story, make the horse the ’star’ of the advert and leveraged the obvious affection for it as a way of connecting on Facebook and Twitter. With this advert, there is no Weetabix story being told except “buy our cereal, it will make you run faster than a horse”.

Kept the advert to 30 seconds and engaged with the blogosphere, offering the fuller cuts as exclusives to certain writers. This gives the brand a more personal edge and encourages the bloggers to share their exclusive content.

A quick Google blog search tells us there is no activity taking place around Weetabix. Blogger sampling would provide an opportunity for bloggers to try Weetabix, re-acquaint themselves with the brand, AND share that video.

What do you think of the new campaign?

Twitter List Etiquette November 2, 2009

Posted by Matt Churchill in Social Media.
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By now, Twitter Lists should be available to pretty much everyone and will soon be coming to a third party app near you.

There are mixed views on Twitter lists, many say they are a good thing and help to organise your feed, and others who say they are nothing more than a popularity contest.

So what does the new feature mean for Twitter users and the way they interact with each other?

There are two strands of Twitter List Etiquette as I see it, when you’ve been added and when you’re doing the adding.

When You’ve Been Added

Being added to a list is, to me, very similar to being retweeted. It is the acknowledgement that for one reason or another, another user thinks you are adding value to a particular way in which they use Twitter. This is not to say if you’re not on any lists you’re not adding value. Some people will be on 1500 lists, some people may be on 1. It doesn’t matter.

What does matter is that you take the time to thankyou for being included and maybe even have a look through that list to see who else is on there that you might like to follow, if not following the whole list. And there is of course no need to follow that list – it’s your user experience after all.

When You’re Doing The Adding

Each user will have their own reason for creating a list, cool folks, fellow workmates etc I think it’s important that each list has a purpose. For example I’ve created a list of the Spook team at Edelman so that I can keep upto date with their latest tweets without always being glued to my feed.

You don’t need to tell people when they’ve been added – I think they’ll probably notice when their lists count has gone and i think that if you do send out 100 “hey you made my Twitter list” messages, those users that follow you and aren’t on that list will get pretty annoyed pretty quickly and unfollow.

I don’t think there is any harm in tweeting “I just created a Twitter List” with a link – I would hope that any list i made was useful and would be of interest to other Twitter users.

Keeping a list private vs. outing it in public is interesitng. If you make your list public, there are bound to be people who may think “why am I not on there”, and I think that for subjective lists, private may be the way to go whereas if a list is ‘factual’, there is no harm at all in making it public.

Personally, I will try to avoid creating “top xxx to follow” type lists – as Chris Brogan so brilliantly points out:

I realized what I’m not going to like about them: they will exclude people. Sure, on the one hand, they’re a great way to group people and information together. For instance, I might make a list for news feeds. I might make a list about travel, like hotels and airlines.

But the minute you move into the people department, things get sketchy quick.

And I tend to agree with him. There is no reason for me to alienate any followers or people I follow – Twitter is, by its nature, an inclusive service, and that is how I want my experience to remain.

This is only the beginning of Twitter Lists and the way they are used is sure to evolve, and hence so are my brief thoughts on etiquette. I hope that these initial ramblings are useful and help to contribute to the place we will get to in 6 month’s time.

Thanks to Anna Hardman, Dan Lazarides, Laurence Borel and David Noble for inspiring this post!

UPDATE: Naturally, as always I forgot someone, sorry Jacqui!!

What are your thoughts on Twitter Lists and the way they will evolve?