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5 New startups to look out for – April
Here’s 5 news startups to keep an eye on…
Trakt.tv is taking GetGlue and Miso on at their own game, providing a TV check-in service that aims to do what Last.fm did for your listening habits. LIVE!
Shopitize wants to make shopping easy, fun and social. Also availble for your mobile device of choice. LIVE!
Pingram is a mash up of Instagr.am and Pinterest, what’s not to love! LIVE!
GetArtUp wants to turn your bare walls into curated spaces by commissioning up and coming artists to create something amazing on your behalf. LIVE!
Budgetable is the latest in a long line of financial planning aids. Tale a look for yourself and see if it can help you! US & Canada only, Beta
Don’t Be Afraid To Fail
Gaming Is Good For You (Infographic)
3 Things They Don’t Tell You About Community Management
3 Things They Don’t Tell You About Community Management
5 New startups to look out for – February
I am believer in supporting startups, so every month i’m going to cover 5 that have real potential.
Jux is a wonderful photo sharing site. It’s simplicity lies in a single module that presents a little information on your image, designed to fit your screen, allowing your images to speak for themselves – wonderful. LIVE!
Kuuala looks to share sustainable products to encourage you to live a lifestyle that’s better for the planet. Whether it’s tech or office supplies, Kuuala has it covered. LIVE!
Mistash is much like Provord, in so much as it looks to create a digital history of your offline material goods. The platform is like a Pinterest of real world items that you actually own. Neat. LIVE!
Pleek is a music discovery platform that allows you to create your own music genres based on your tastes and then sharing it with your friends. NOT LIVE YET!
Wello is the latest in a long line of lifestyle health and fitness services. It looks good and is encouraging you to sign up to beta test whether you are a personal trainer or a client. NOT LIVE YET!
What have you seen recently that’s caught your eye? Are you at a startup that would like to be considered for inclusion? Did you find this brief round up interesting, dull or ever so very helpful? Let me know in the comments below!
Path hits 2 million users
Path, the so-far-brandless mobile social network, announced over the last few days that it has reached 2 million users worldwide.
Path is, in a sense, the ‘perfect’ social network, uncluttered by ads, facilitatory to content sharing cross-network and has a beautifully simple UI – It’s person to person exchange friendly.
You share thoughts, location and imagery with no unhelpful content as an unimaginative border and background, allowing you to have a personal digital connection with friends.
It is yet to adopt a brand-focused offering, however, and this is the greatest potential problem that may face the burgeoning platform.
Brands eventually find their way on to most popular platforms as their potential revenue is sought to allow a service to grow. be it through ads or dedicated profiles, the big and small, useless and useful, brands always get their place.
Path is at a point where to grow, there must be either an increase in revenue from users, advertisers or an optimistic VC.
I, as a user, sincerely hope they stay away from membership charges and advertising.
However, as a marketer, I can see that a presence on Path could present many opportunities for brands.
Being present in a user’s stream serving them with content is of course the bread and butter of digital communication.
The Path community are after a personal experience, something that brands struggle to offer once they find themselves with a community too large to handle.
Path could give brands an opportunity to do just this – but it will require investment. We’re getting past that hurdle now as brand managers, both locally and globally, see the benefits of communicating with customers online.
Sharing pictures that are inspired by a small group of users, or encouraging a group of people to listen to music a brand likes could generate interaction.
With a user base of 2 million, the potential reach is far less than that of Facebook or Google Plus. However, the personal touch that the Path experience can offer, may be enough to encourage users to interact with a brand should they set up a presence.
Personally, I hope Path remains ad and brandless, professionally however I anticipate it is only a matter of time before a Path strategy becomes an ordinary part of the job.
