This month i’ve been lucky enough to speak with Simon Barker from Zath.co.uk. Zath.co.uk is a technology website that looks at general computing, mobile phones and gaming. Who wants to and has the time to waste on technology products and games which are just not worth your while?

Basic stats and facts:

How many uniques per month do you get? around 75,000

What’s the Zath demographic? No hard and fast information on this, but we’re targetting the site towards anyone who has an interest in Hi-Tech Gadgets, be it mobile phones, laptops, netbooks, digital cameras, gaming and other useful technology-based news/resources on the Internet.

What’s the best e-mail to send editorial information to? news@zath.co.uk

What’s the best e-mail to send advertising opportunities to? advertise@zath.co.uk

The Zath philosophy

When did Zath start publishing? We first started publishing as a blog in March 2007 and have progressed from there and now average over 2,500 people on the site everyday.

What can readers expect to find on Zath? Hi-Tech Gadgets, be it mobile phones, laptops, netbooks, digital cameras, gaming and other useful technology-based news/resources on the Internet.

How big is the editorial team? We currently have 6 people writing content for the site and are always open to recruiting new writers onto the team – Write For Zath

What’s your PR policy? for eg. are you open to approaches on Twitter? I prefer PR approaches via email in the first instance as I keep better track of that during the day, however I’m certainly also contactable via Twitter – @simonbarker

Where else on the web can we find Zath? A full list of Zath’s presence on the Internet can be found here – http://www.zath.co.uk/about/

At Seldom Seen Kid, it’s all about making the connection between journalists and PRs easier. This is a monthly profile piece that looks at different publications, be they offline or online. If you’d like to be considered for next month’s slot, please send the information you see below to matt[@]seldomseenkid.co.uk, or drop me a line for more details!