All of a sudden we seem to have woken up to the use of QR codes; now about a third of the UK has a smartphone, it seems inevitable that something around since, I don’t know when, is beginning to take off.
From our friends at 2d Code, a simple execution of QR codes in shops to merge the online/offline experience…
It’s a simple way of incorporating a cool bit of tech into the everyday shopping experience – what i’m waiting for is for someone to optimise their products and SEO for Google Goggles…
Digital technologies mean we now have greater access to an ever increasing volume of data that can be used in different ways.
I was particularly taken by this presentation by Peter Skomoroch which takes a look at some of the opportunities we have to look at data and take valuable intelligence that can be used to develop our approaches.
In the UK, we’ll be finding out in around 24 hours if the way we vote in our MPs will be changing, or if the British public have decided to stick with the status quo.
Google Insights shows us the development in searches for ‘No to AV’ and ‘yes to AV’ over the last three months.
If this is a guide, the ‘No’ vote will win.
It also indicates that the final result will be a lot closer than has been predicted.
What I find really interesting here is the huge uptick in searches over the last 2 weeks – the media have, rightly, told us that we don’t care, and it appears that people are really leaving it late to do their reading on what to vote for.
