Capcom Blood Pool

Capcom, in support of their latest Resident Evil title Resident Evil Revelations, have created a swimming pool filled with blood.

The PR stunt comes hot on the heels of their 2012 human butchery.

It’s certainly an interesting way of getting people to associate your gaming brand with blood and gore, and will appeal to their core gamer market, but I can’t help but feel it’s a little contrived.

It’s certainly got the Internet interested, with most of the major gaming blogs talking about the stunt – whether it helps or hinders the release of the title remains to be seen.

I don’t know about you, but this sort of media activation just seems a bit too 1990s. If the aim was to get lots of folks talking about the new game, then it may have backfired as most commentators seem to have focused on the bizarre nature of the idea.

It’s all a bit lads mag and not particularly innovative, don’t you think?

You can get tickets via Eventbrite.

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One thought on “Capcom Blood Pool

  1. Pingback: Resident Evil 5 – XBOX 360 Region Free XGD2 LT1.91/+ Download Completo Grátis Torrent | Games na Net Torrent

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