Welcome to the Seldom Seen Kid, a blog about Social Media, PR, newspapers, the digital world and occassionally, music.

I work with the Spooks and First & 42nd at Edelman Digital, where they let me play on Twitter and come up with cool things to do for our clients who range from a mobile phone operator and a doghnut company, to an online language course and a gaming platform, amongst others.

I am a purist in my approach to working digitally. As a blogger, and generally subversive type, being honest, transparent and holistic in what I do both personally and professionally, is very important to me. If I write about a topic that is connected with any of the work I do for my employer, I will let you know, and I hope that it provokes discussion.

My background is in music and consumer PR, but my passion is for all things digital and how we use social networks, micro blogging platforms and the blogosphere to communicate.

I’m fascinated by the media and the different ways we spread messages and interact with each other, be that through PR, advertising, marketing, word of mouth and new social networking platforms.

Before I joined the hectic world of PR, I studied journalism at Westminster University which I hope has given me the skills to be journalist and PR friendly. In a media industry where these two professions will be forever intertwined I think it’s important to be aware of how the grass grows on both sides of the fence.

I enjoy watching football, listening to and making music with my band Cedar, as well as the usual social bits and pieces.

Feel free to contact me at matt(at)seldomseenkid.co.uk or via one of the many social networks I can be found on.

The views expressed here are mine, and have nothing to do whatsoever with my employer.

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