How To Use Google Bookmarks

Google Bookmarks quietly launched a couple of weeks ago, as the search giant looks prise Delicious and Yahoo bookmark users away from the threatened services.

Google’s curation of bookmarks is in-line with their cloud-based philosophy and will a welcome move for users who fear losing data from their normal social bookmarking providers.

The 3 step import process could not be simpler:

Sign in with your existing Delicious or Yahoo details.

You’ll have to wait a moment or two before you are presented with all your bookmarks. Select which ones you want to import – they’re all checked from the start to save you the hassle of clicking *everything* – and click import.

A few more moments later and you’ll be presented with all your bookmarks in order of title. You can change this to date if you wish!

On the left hand navigation bar there are a set of tools:

Manage labels – organize your labels and tags
Add bookmark – add a new bookmark
Import bookmarks – import additional bookmarks
Export bookmarks – export your bookmarks
Delete all bookmarks – delete everything (why would you do this if you’ve just uploaded them?!)
Delete all lists – delete pre-created bookmark lists
Web History – allows you to see your search and viewing history, a function you must enable and download the Google Toolbar for, if you want to use it

Initially this seems to be a great alternative product and may help to qualm many users fears that they’ll be losing all their bookmarks.

It’ll be interesting to see exactly how Google start to develop this embryonic offering.

Flickr and Delicious – The Yahoo Effect

Delicious and Flickr are feeling the force of Yahoo cost cutting measures, it has been reported over the last 24 hours.

Two of the web’s innovators, purchased by Yahoo now find themselves in a kind of “what next?” position, with staff layoffs and talk of ‘sunsetting’ abound.

Both entities must not be allowed to cease in their existence.

It matters because of the amount of data that users have uploaded to them and because cloud computing is the way forward for data storage.

Not only do they provide a service that is genuinely useful to millions of people, they have also the cloud at their core.

I’d like to see them sold, rather than go independent – they both need financial support to develop – which may see them end up in the deadpool.

Grafitter

Grafitter is the latest in a long line of Twitter analytics tool which aims to catalogue the way users interact over the microblogging platform.

Simply follow @Grafitter and then enter your Twitter handle in the search box on the homepage, let the tool do it’s calculations, and bingo – some text visualisations of the most common words you use, who you reply to most, what hashtags you use and your most-shared URLs.

Graffitter also allows you to get similar information for Delicious, your IM client and Blogger.

It’s interesting that in the digital age we’re looking for more and more ways to catalogue different aspects of our lives, not just the transformation of the journal to a blog, but to also get real-time data to show trends in our online behaviour.

It’s almost as if we have an interest in becoming better people…

Weekly Round Up 08.08.09

This week we’ve experienced social media meltdown as Twitter, Facebook, Livejournal and Google Apps Engine came under attack from cybercriminals. I’ve gone into more depth with what happened in my post Twitter Dies – Then What? but the latest development is the believed involvement of the Russian government who attacked the sites because of the activities of one user, known as cyxcmu. All very James Bond…

Rupert Murdoch has been banging his charge for content drum again, saying that the free for all online has ended, and that News Corporation’s approach will now be to force readers to pay for their website content. Why would you do this when a) The sites aren’t providing much value anyway and b) we can go elsewhere and find the same stories?

Delicious, everybody’s favourite social bookmarking site, has released some new features. Why is this important? It shows that Yahoo has remembered Delicious exists, and it reminds us that Yahoo still exists.

6 Month Blog Stats

Seeing as we’re half way through the year, I thought I’d briefly indulge in some catharsis by looking at some stats from this here blog (everyone else does it so why shouldn’t I?). As a blogger, it is always interesting to see what posts are most popular and then to try and work out why, so that you can start creating content that rings your community’s bell.

This year i’ve written 181 (now 182) posts, which is pretty much one a day!

So, the 10 most popular posts from January to now are:

Compare The Meerkat
Spotify, MTV Staying Alive and Safe Sex
Top Gear’s Stig is not Michael Schumacher
Michael Jackson dies – Internet crumbles
JCPR Twitter Index
Primark Sweatshop PR Disaster
Spotify – free ad-funded music
Seesmic Desktop Review – Twitter’s new Tweetdeck Rival
How To Get A Job in PR – Part 1
How to pitch to bloggers

This tells me two things: 1) Timely news pieces attract readers who wouldn’t have come acrtoss the blog 2) ‘How To’ guides are supposedly more interesting than the complex social media theories i’m coming up with (joke!)

To that end, how many people are actually coming here?

Page views: 23,516
Uniques: 17,843
First Time Visitors: 16,138
Returning: 1,705

Now I for one would prefer the page views to be a little lower and the number of people returning to be a touch higher! So, please let me know what sort of content you’d like to see more of and what I can do to keep your attention by leaving me a comment!

The numbers below are taken from WM Tips:

Rankings

Google Page Rank:3
Alexa 3 month Rank: 347,648 up 147,382
Compete.com rank: 33
Quantcast rank: 23
Netcraft rank:1,013,875
Technorati rank: 182,578

Links

On-Page links count: 311 (nofollow: 12)
PR/Links ratio: 0.01
Yahoo inbound links count: 589
Yahoo indexed subpages count:303
Sites linking in (Alexa): 44
Inbound blogs (by Technorati): 21
Links from blogs (by Technorati): 58
Del.icio.us: Saved by 0 people
Is page digged?: Yes, 1 diggs
Digged stories from this domain: 184

Over the next 6 months I hope to keep this blog growing and to keep producing content that will keep you coming back for more! Drop me any ideas for anything you’d like to see below :-)

Keemedia and sharing content socially

Kemedia.net is a Digg for the PR community. PRs sign up and submit PR/marketing related articles for fellow PRs to read, comment on and pass to their colleagues. The service is made possible through Pligg, a Digg like platform developed by Spaniard Ricardo Galli, and implemented by Keeno.net.

To submit an article, simply drag a bookmark button onto your browser and then click it on any pages you think would be relevant to the PR community. The submit page is as you would expect, with the ability to add comments, tag the piece and suggest which category it should sit in. Categories include Automotive, PR Blogs and FMCG, and you can set up RSS feeds for each one to keep up to date with the latest webpages that are added to each one.

The site is in it’s infancy, and there are quite a few glitches that keep cropping up. However, these small niggles aside, the service that the site is offering is an interesting proposition. A bespoke social bookmarking service for professionals in particular industries is something that has not yet been fully explored. The likes of Del.icio.us and Diigo are wonderful tools that allow you to share non-specific bookmarks with anyone you like, but these do not allow easy specialisation.

This is the next step for social media – essentially it is division of labour, managed from one central point. For example, you could manage your PR, music and art bookmarks individually such as with Diigo, which would subsequently be manageable from something like Friend Feed.

A system like this for Twitter, for example, would make eliminating noise from the content you are receiving minimal, and make the content you are sharing more relevant to the people in your different social speheres. I would only send interesting music articles to friends who have made me aware they want to receive music bits, but they’d not get any updates about digital marketing, for example.

What Keemedia now need to do is to refine their UI and to let more people know about the service. Members are few at the moment and without more users joining the service, the small community will struggle to compete with the larger social bookmarking offerings that are out there, but the need to whittle down your social media activity from lots of noise to a few key elements, will mean that Keemedia could provide a vital service to the Social Media and PR community.