Week 4, Upping the ante
As previously discussed, the amount of the advert bid is becoming more crucial to the amount of page impressions that the ad gets.
On the 10th I upped my bid in order to re-energize the amount of page impressions i was getting, and, as you can see, it worked! All of a sudden on the 12th the number of PI’s shot up, proving just how vital the amount of money that you spend on your advert really is.
From this point onwards i’ve taken the decision to update the ad bid every Sunday to keep it even with the recommended bid, and from there it’ll be interesting to see if the average page impressions shoot up or not