Comscore says: We love blogs

A new Comscore report has revealed that 14.5 million UK internet users visited a blog in August; that’s 41% of the UK Internet audience.

This is a strong indication of just how popular, useful and generally interesting blogs are becoming, and vindicates all the hours that blog authors spend, putting together their work.

Engadget and Gizmodo were listed as two of the most popular blogs. For those of you that don’t know, these are tech blogs by Peter Rojas and Ryan Block respectively, which have blossomed into fully formed huge spiralling websites.

These guys have, incidentally, put together a new blog, GDGT which is currently releasing weekly podcasts before a full launch.

It is no surprise that Engadget and Gizmodo are at the top of the pile. They are both brilliantly written and are updated countles times a day with news, reviews and features and both have thriving communities. On a day to day basis, i probably check both of these 4-5 times so i’m in the loop with what’s happening in the world of consumer electronics because they are both so darn comprehensive.

The top blog categories were humour, web hosting and food – which means we’re learning to cook from the internet whilst putting together our own blogs (no doubt documenting our own culinary disasters) and having a good chuckle about it in the process.

So we’re reading more blogs than ever and being increasingly social about it too. Twitter’s user levels have jumped 343% in the last year. The increasing connectivity is bringing more people from different backgrounds in different places, closer than ever before, at a rate faster than any yet imagined, and it shows no sign of abating yet.


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