A month ago, I posed the question, Twitter Can Make Your Band Famous and asked you all to take a survey looking at different aspects of Twitter and bands using it to promote themselves. Now, I can reveal the results!
Only 38.5% of everyone who voted said they’d follow an emerging band with 76.9% saying that they would follow their favourite band on Twitter – a key statistic that tells musicians that if they provide the right sort of updates then their fanbase will feel engaged, but only if you are of a certain popularity level. I imagine the Ting Tings would be popular, whereas Cedar, would not.
But what sort of information are fans looking for? According to the poll, gig updates (69.2%) and witty or insightful tweets (69.2%) are the favoured topics. When I say witty or insightful, these are most likely to be observational or commentary led snippets, possibly of a satirical nature.
Interestingly, only 38.5% said that if a band proactively followed them on Twitter, they might reciprocate, but 61.5% of bands don’t use social media enough.
Now this is a dilemma for bands, especially those who have just started out. If you want to bring your audience closer to you, and they do want your input, but, they don’t want it on Twitter, what tools do you have?
Forums and blogs are the nuts and bolts. Danny McNamara of Embrace is always actively talking to people on his band’s forum when he gets the opportunity. Elbow and Doves often write on their blogs and share photos.
Utilising social networks is the spirit level, Facebook and Myspace being the obvious candidates for that first foray into that particular add a friend fantasy land – indeed we’ve seen the Arctic Monkeys and Lilly Allen do this to brilliant effect.
So what have we learned?
That the survey was not pointless exercise! Now, remember, a poll needs at least 1000-1500 respondents to be a serious representation of the population, I had a marvellous 52 responses! Thank you to everyone who cast their opinions, one day we’ll hit the four figure mark.
But primarily, I think that the results show that social media is a good way for bands to get closer to purveyors of their music and that they are willing to be involved when they’re approached, but only if they think the band is going to add a particular value to their social media experience.
It is, essentially, principally the same as any social media contact – a type of value must be added, whether it’s comedic, academic or insightful.