Ogilvy Public Relations Worldwide recently compiled a video looking at the state of PR and what skills we’ll need to learn and develop over the course of the next few years as PR pros. The video consists of several different highly respected industry professionals who know the game inside out, which I found over at PR Blogger.
One of the most pertinent points made in this video is that social media is becoming a vital piece of the PR puzzle, and to fully undertsand it, as PRs we must engage with it and live it.
This is not a problem for netizens and PRs currently consumed by the new ways of connecting – for most, these aren’t innovations, but a way of life.
We’re seeing such a huge rate of growth in the different ways of communicating on the net that unless you’re living and breathing within the boundaries of the developments, when you need to catch up there’s going to be a lot of homework.
Some PRs are daunted by the likes of using Facebook, Twitter or Tumblr as a way of getting their client’s messages across, and I wonder how we can make it easier to keep them involved in and a key part of the conversation so that when a CEO asks for a social media strategy, they are not left wanting or relying on the one or two members of the team who are engrossed in it.
That need to always develop and grow and expand your knowledge is of course a vital part of PR, but sometimes it’s not applied to new innovations on the web and i thinkthat it can be a perception of high barriers to entry in so much that everything is moving so fast, how can they catch up?
1) Take small steps. Get on Facebook, it’s the most popular social network for a reason: a quick and easy to use. If you’re already on facebook, great, now look at how you can use it to connect with different people in the industry in groups on the site.
2) Next, get on LinkedIn. This is one of the most under-rated social networking sites, and possibly the most comprehensive site for industry professionals.
3) Finally, put yourself on Twitter and lurk for a bit, see what other people in your industry are Twittering about and then introduce yourself. Look at what sites they’re reading, and if you have an opinion on any articles, leave a comment.
These are only basic things and the crest of the wave, but It’s not impossible to become involved in the online world even if you’ve not the foggiest where to start.