Comparethemarket.com have come up with a wonderful new advertising campaign, Compare the Meerkat, which plays on a stereotyped Russian pronounciation of the word market.
The advert essentially features a talking Russian meerkat who is complaining about how easily people get the two websites mixed up. You can see the ad here.
CTM.com have really embraced the internet with this campaign.There is a dedicated micro-site and even a Facebook page for the meerkat hero of the advert, Aleksandr Orlov. The advert itself is hilarious and works on a similar level to Borat’s mickey taking of Kazakhstan.
What this demonstrates is just how switched on the marketing team at CTM.com is. They are using the power of the web to get people clicking through to the meerkat comparison site, where yes, you CAN compare meerkats and choose which one is right for you, which is of course laden with links (helping the SEO naturally) to comparethemarket.com. Links to the meerkat site are flying around Twitter – the exact effect CTM.com will have wanted – and fans are slowly being made on Facebook.