Building a blog reputation: The not so Seldom Seen Kid

Building a blog to make money is something that has only been done by, in my opinion, a very few people successfully, and I am not about to go into a post discussing that as it is done much better here. The technology sector in particular has seen Shiny Shiny, Techcrunch and Engadget to name three really take off into their own segment of the market. As a PR, these three are tier one bloggers who are considered a key part of our online strategy. As a blogger, these are guys (and gals) to aspire to and learn from.

What I want to try and do here is to answer of a few questions that can ultimately help in your quest to find your way to buiilding a blog with a good reputation.

When first putting together a blog, you have to ask yourself some essential questions:

1) Is this going to be a personal or professional blog
2) Do I want people to read it?
3) How will I build my reputation?

1) Is this going to be a personal or professional blog

My good chum and long time Head of Mischief Elliot Pearson, has recently had to answer this question and spent a good amount of time deliberating it. His primary blog, whilst being full of insightful posts, also included his musings on general today day life and web finds. Elliot came to the conclusion that these two types of content can not co-exist. In the end, he split his train of thought into two blogs; a professional one which focuses on music and our digital lives, and a personal one which looks at various funnies, pictures and points of view, Pearson’s Eye.

I think that this is a great idea, and that if you can consistently commit to writing material on your professional blog, if you want people to read your personal one, they will.

2) Do I want people to read it?

This is an interesting one. For many bloggers i’d suggest that they write purely for the love of the subject, be that art, music or technology. They’re not too fussed if they have 10 readers or 10,000, because they want to articulate their thoughts on a subject.

For a smaller part of the blogosphere though, readers are the be all and end all. They want to drive traffic to their site to build it’s profile and hopefully get advertisers who are willing to pay top dollar. However, I would argue that it’s no use getting 1000 hits a day if none of them come back ever again. You want to build a community of readers who frequently return to your blog and comment on it. Building that sense of activity will enthuse people and encourage them to return more.

3)How will I build my reputation?

a) Write good content consistently. Whether it’s once a week or every day, if the content is compelling enough, people will return and cite your work in theirs.

b) Promote your blog in e-mail signatures, on Twitter, on your social networking profiles, but don’t spam people. I find that if somebody posts their latest blog update on Twitter every hour, it just becomes noise and they will be swiftly ignored. There is no harm though in pinging Twitter once in the morning, once in the afternoon and once in the evening. The liklihood is that you will be hitting different members of your Twitsphere at those times.

c) Comment on other blogs – not so much so that you’re spamming, again people will just ignore you, but if you genuinely have something to add to an opinion piece, or if you’ve used a proudct that’s been reviewed, leave a couple of lines. If you find yourself writing an essay, write a blog post about it.

d) Link to other blogs in your articles and you will generate traffic, and if they are blogs relevant to your topic, that traffic will turn into an audience. If you mention a key point and you need to source that piece of information, don’t go straight to the research, find a blog post that already contains it and link using the trackback URL which is usually placed at the end of the article. This lets the blogger know you’ve written about them and they at least will probably come and have a look at why you’ve mentioned them. Be careful though to not do this with every single word or sentence in your blog – this is linkbaiting and will do your reputation no good at all!

Now, there are lots more ideas out there, but I think that these are the basics. I’ve followed them and I am beginning to reap very small, but very gratifying rewards!

The Press Gazette included my three reasons for the Dail Mail’s attack on Twitter. A great example of a journlaist scouring the blogosphere and taking it’s opinions to forulate an article. I might have been lucky, but the point is that the content was up. If that was still in my head, it wouldn’t be in the piece – if you get me.

And the peeps at Spinning Around: Seventy Seven Out Loud gave a shout out – it’s always great that another blog links to you, it begins to indicate people are reading your content and taking note, or even if they are reciprocating a link to their site, chances are they’ve had a read of yours regardless.

There is no magic formula, but with a little hard work and dedication, you’l soon start to see your work paying off and other bloggers will recognise your thoughts and theories are adding value to the blogosphere and not just more noise which could potentially distort their writing.


6 thoughts on “Building a blog reputation: The not so Seldom Seen Kid

  1. I think you are thinking like sukrat, but I think you should cover the other side of the topic in the post too…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s