Juniper Research have revealed that:
A sharp fall in ringtone revenues will be more than offset by growth in full-track downloads, streamed music services and ringback tones, according to a new report from Juniper Research which forecasts that global revenues from mobile music services will reach nearly $14.6bn by 2013.
The report goes on to say:
Much of the recent interest in full-track downloads across the industry has been stimulated by the arrival of the iPhone and its successor, the iPhone 3G
What these claim, is that there is a growing appetite for music to be listened to on mobiles. This is something Nokia have latched onto with their comes with music offering, with the 5800 being the latest and greatest handset to have the service embedded. The deal with INgrooves demonstrates their belief that this is a worthwhile opportunity to persue, and the new research shows they may be just be right.
Where the real opportunity now lies is for a mobile carier to sign up with a music streaming service such as Spotify or We7, and give users the opportunity to download the music they’re streaming for free, for a nominal fee such as iTunes’ 79p.
Will this happen?
With the huge amount of mobile games/app piracy in Asia, and the possibility of such a service being cracked, it is doubtful. But it shows that, despite the general pessimism in the music industry surrounding the mobile download future, the threat of people getting their hands on music for free is too great for the record labels to risk.