Today is Earth Hour, where at 8:30pm buildings will have their lights switched off totally for an hour to “make a statement to the world’s governments for more urgent and effective action on climate change”. I want to echo Neil Perkin’s sentiments that although it’s a worthwhile cause and i’ll be taking part, it’s hard tio tell how much of an impact the WWF’s campaign has.
Interesting survey conducted by Stephen Davies on PR Blogger which looked at where PRs prefer to work. The result was that 55% of the 186 participants said that they’d like to work at the office, but with the option to work elsewhere if necessary. Sometimes good work is easier at home.
Great post by Dave Fleet looking at pitching, using the analogy that it is like throwing a stick for a dog to chase:
In an ideal world, you throw a stick for a dog and the dog immediately runs after the stick. Mission accomplished.
Sometimes, the dog won’t get it immediately and you’ll need to point them in the right direction.
Sometimes that works.
Other times you’ll stand there pointing at the stick, but the dog has no idea what you pointing means.
I was interested to read about Hunch, a new decision making website from Flickr’s co-founder Caterina Fake on Read Write Web. The idea is that decisions are made through shared experieces and answers provided by the community. Could this replace Twitter for crowd sourcing?
Finally, Google wil be letting 200 of its staff go, as the credit crunch hits the biggest online brand in the world. Google said:
“Making changes of this kind is never easy—and we recognize that the recession makes the timing even more difficult for the Googlers concerned. We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business.”
As we all know, the only way to survive bad economic climates is to hit the wave head on, something that many larger ofline institutions seem to have neglected.