So Guido Fawkes has got another scalp – this time it is Labour’s Damian McBride, one of Gordon Brown’s most trusted aides. Mark Tran has written on the Guardian blog an interesting breif look at other examples of the blogosphere getting involved in mainstream politics.
This is why so many large brands have started to realise the power of speaking with bloggers and encouraging them to write about their products. It has taken too long for this to happen and it is instances like this that demonstrate how powerful bloggers can be. However, it should be remembered that there are very blogs which wield this sort of influence, and most of them are in the politically oriented camp.
Brands need to remember that no matter how large they think they are, a single blog post could cause them a world of worry, no matter how ‘small’ they believe the blog and blogger to be. This is why it’s vital, if you’re looking to engage with the bloggers of your niche, to forge a relationship with them and to find out what they like and don’t like about your brand before throwing them stuff you want them to write about.
I’m amazed that politicians haven’t grasped the importance of this sort of relationship building (on the whole) in the UK. Instead of battling with the likes of Guido, why don’t the three main political parties try to engage with them instead?
This demonstrates their openness and willingness to answer any questions. It shows the blogosphere that they’re in the twenty first century and being proactive, not just watching it happen and it also shows the general public that the whole spin thing has been done with.
Disclosure: I have no affiliation to either Labour or Conservative party, but I am on the mailing list of Lib Dem activities in Kilburn – I have picked these as I believe they are well written, informative and personal, not because of their political positionings.
I would hope that in the next six months more MPs will see the benefit of a) writing a blog and b) engaging with the blogosphere so that they can re-engage with their constituents and voters, turning their apathy into proactvity.
I have e-mailed the offices of Lynne Featherstone, John Redwood, Tom Harris and Kerry McCarthy to ask them if they’d like to answer a couple of questions about their blogging experiences – I’ll let you know how I get on in due course.