When you’re caught up in the middle of creating something, be it music, an electronic product, or a PR campaign, sometimes it’s very easy to become so engrossed in what you’re doing that you miss the bigger picture.
Social Media is currently the eye of a storm that is beginning to swirl faster and harder and is taking PR onto an entirely different level. Public Relations can now very much be seen as Personal Relations, and this brings with it a whole new set of engagement rules, for both brands and consumers.
These rules are not set in stone and are evolving all the time, and it will not be until we look back in 12 months that we know where we currently stand, and we’ll have a better picture of where we’re going.
Watch this video of Metallica’s Lars Ulrich, and let me know if you spot anything…