One of the main problems emerging with Twitter, is the growth of ‘Internet/Social Media/Marketing/SEO Gurus’ who promise to help you attract another xxx thousand followers in ‘just a few days’. Now, Doug Williams from Twitter has announced a crackdown on the ‘get rich quick’ type Twitter scams where third party software is used to add lots of followers in a short space of time.
This sort of practice does risk suspension (has it happened yet?) and is something that I think needs to be swiftly culled from Twitter. As of a Read Write Web poll this morning, 85% of 770 voters think that auto-following should be banned, and I totally agree.
Twitter is about building relationships, not racing to hit one million, or two million, followers. How many of the followers Ashton has acquired, does he actually interactwith? Very few. It is essentially a platform for him to self-gratify and self-promote.
Twitter is used by different people in different ways and that will not change – but if we al auto-followed 25,000 people, imagine a) the noise and b) the amount of times Twitter would break because it couldn’t cope with the amount of data all of a sudden being shared.
Twitter has also said that they intend to censor trending topics to prevent spammers from hi-jacking them and to ensure any crude language doesn’t get through. This again has to be welcomed.
The issue that of course may arise from this is that increasing interference in the way that Twitter operates removes the organic nature of the platform and this takes away it’s transparency and this is what makes it such a wonderful medium.
We should be embracing Twitter as a platform to connect with a few, listen to many and share with all, not as a popularity arms race that threatens to spiral out of control as users become self-interested in having the most digits on their follower/following counter.