Finding Your Field and Sticking To It

Image by Pandiyan

PR has lots of different areas within which you can think about entering – Corporate, Healthcare, Tech, Fashion, Music, Social Media, Consumer etc and this means that as a person looking to develop a career in PR, you have lots of different options available to you and your interests.

If you have a longing to be the next Malcolm Mclaren, why not look at starting out in music PR for example?

But what happens once you’ve been in PR for say, 12 months, and everything is getting a bit, well, boring? Should you look to move on, or stick with what you’ve got and aim for that next promotion?

If you are not happy, look to move on. There is no point in sticking with something you have to do five days a week if you aren’t getting any satisfaction from it. So what should you do? Look at the elemtns of your work that just don’t hit the nail, and look at a different area that will mean you avoid those factors, and introduce new ones.

PR is a long career choice if you decide to stick with it – so why limit yourself to be being stuck in one place for 30 years? If you are young, you have an opportunity to work out what elements of PR are right for you before settling in somewhere that you decide will enable you to carve out a niche for yourself.

Try diferent sectors – i’ve gone from music to consumer to social media – and you will be able to learn different skills which will come in handy from each area of the industry, which can then be applied in your new job.

I don’t think you can know exactly what PR is like until you’ve worked in it for a year, and after those 12 months you will probably find yourself itching to move onto the next challenge.

Don’t find yourself alone in a field with no way out – find the gate and walk through it into the next field, and once you’ve learned all you can, move to the next field, and repeat until you’re satisfied that you’re in the right place.

If you’re looking for a job in PR, check out my three part guide :-)

How To Get A Job In PR – Part One
How To Get A Job In PR – Part Two
How To Get A Job In PR – Part Three


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