How Does The Brain Create Meaning?

I was scrolling the TED blog when I found a video from a talk given by Tom Wujec, an Information Designer, in which he relays three ways in which the brain processes information to give something a meaning, and I thought I’d share.

The talk relates to the way we can help ourselves to make tangible, concepts which are alien, or processes which are (often at best) etheral.

It’s only 6 minutes long so it’s well worth a watch.

The three key take aways here are:

– Use images to clarify ideas

– Interact with images to create engagement

– Augment memory with persistent and evolving views

How can we use these in social media to better communicate with consumers, and within our own teams, to make those ‘big ideas’ easier to digest, share and develop?

I’m particularly keen on anything that involves drawing on walls.


One thought on “How Does The Brain Create Meaning?

  1. Love this video. Thanks so much for sharing, it is exactly the same intuition that led us to create Apture (see to help turn the flat pages of the internet into engaging, visually rich experiences that satisfy the three characteristics you list above.

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