The key points:
a) 26% of 14 to 18 year olds admitted filesharing at least once a month this January, against 42% in December 2007
b) 65% of teenagers are streaming music regularly
c) 31% of 14 to 18 year olds listen to streamed music on their computer every day
d) 19% of music fans are buying single track downloads
e) 17% of music fans are illegally using filesharing platforms
According to the BPI, digital singles were up 41.5% in 2008, while physical singles sales plunged 43.5%, a good demonstration that music is alive and well.
This is interesting timing following the news last week that the BPI and Virgin will begin contacting people suspected of filesharing and last month’s Digital Britain report which outlined planjs to give Ofcom an increased role in preventing filesharing.
Indeed, earlier this year, in agreement seemingly with this new report, RIAA and IFPI research showed that only 10% of all illegal downloads are considered to be a loss in sales. This with the admission that the BPI got it wrong over Napster would indicate that there is a U-turn in the offing.
So where do you think the likes of Spotify, Last.FM and We7 will fit into the next BPI report, and how will these services affect music downloads over the next 12 months?