Frukt Music Intelligence Report

Here’s a bunch of statistics on the music industry from Frukt’s June Music Intelligence Report:

Grey Market

Reading blogs/listening to podcasts
Gen Y 45%
Baby Boomers 26% (up 67% on 2008)

Using Social Networks
Gen Y 82%
Baby Boomers 28% (up 59% on 2008)

Gaming via Mobile
Gen Y 45%
Baby Boomers 13% (up 52% on 2008)

Posting Internet videos
Gen Y 67%
Baby Boomers 36% (up 36% on 2008)

Random Stats of Interest

359% – YoY growth of MTV’s video streaming business
$40m – 2009 porjected revenues for Pandora
20,000 – hours a person will have spent online by the time they are 20
34.5% – Drop in iTunes sales in the week price was raised to $1.29
67% – amount of Top 100 Fortune 500 tech companies not on twitter
450% rise in mobile access to Myspace in 2008

$750m – yearly virtual goods sales by Chinese social network Tencent
$500m Amount that Second Life’s virtual economy could rise to in 2009-10-07
$450m Predicted user-to-user economy in Second Life in 2009-10-07
20% Average amount of total income generated by Second Life business owners
$5b Estimated value of Asia’s total annual virtual good economy
$200m Estimated value of annual virtual goods sales in the US
$1.96b Estimated virtual goods revenue generated via online gaming in China

Sources used to make festival attendance decisions (most likely):

Festival Website 39.4%
Music magazines 28.9%
Social networks 26.8%
Friends 36.5%
Radio 30.5%
Newspapers 32.4%
Brand festival sponsors website 29.8%

Most shared artists over P2P:

1) Eminem
2) Rihanna
3) Akon
4) Beyonce
5) Lil Wayne
6) T.I.
7) Ludacris
8) Chris Brown
9) T-Pain
10) Ne-Yo
11) Lady Gaga
12) Leona Lewis
13) Usher
14) Nickelback
15) Taylor Swift
16) Flo Rida
17) The beatles
18) Soulja Boy
19) Ciara
20) Kanye West

Most Blipped Music:

1) Radiohead
2) U2
3) David Bowie
4) The Cure
5) Coldplay
6) Led Zeppelin
7) N.I.N
8) Knigs Of Leon
9) Queen
10) The Rolling Stones
11) Pink Floyd
12) Bob Dylan
13) Depeche mode
14) Muse
15) The Killers
16) Pearl Jam
17) Nirvana
18) Metallica
19) RHCP
20) Johnny Cash

2 thoughts on “Frukt Music Intelligence Report

  1. Pingback: Twitter Trackbacks for Frukt Music Intelligence Report « The Seldom Seen Kid [geetarchurchy.wordpress.com] on Topsy.com

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