So I was reading, for the millionth time, a best social media pros list, and it struck me that all of these types of lists always feature the same names. There’s nothing wrong with that, the likes of Drew Benvie, Chris Garrett and Neville Hobson have worked long and hard to get to build up their experience and are rightly considered among the best in the business.
But what struck me was the shortage in youngsters on these lists. Raw talent and an understanding of the space is just as important as experience, and in social media, can make up for not having been a pro for many years.
So, in a controversial move (who’da thought it), here’s a group of people who I think are making waves, without having been in the industry for that long. What’s my criteria? I know they are doing a great job, they understand the space and they are full of a fire that only youthful exuberance can bring!
So….who have I missed?