Myspace Music has officially launched in the UK. Stuart Dredge pointed out that, despite an embargo preventing him from writing about the service’s launch, a Myspace designer tweeted about it’s launch 17 minutes before the media were (in theory) allowed to publish anything.
Stuart has acknowledged this on Music Ally.
UPDATE: Now the embargo has passed, you can read Stuart’s thoughts here
What this has demonstrated is that in the world of social media, the embargo is a threatened beast, and what better way to annoy a blogger than to give them an embargo and then break it. I’m sure the Myspace designer didn’t mean to break an embargo and was harmlessly sharing his excitement of the service going live.
It’ll be interesting to see if this inadvertent slip has any affect on how the service is received or how the social media sphere discusses it. It will also be interesting to see how sustainable the service is as users, used to spam and becoming widely regarded as behind the curve as Myspace itself falters, sign up (or don’t).