When Laura from Ketchum got in touch, knowing i’m a bit of a gadgets freak, I was happy to take a look.
The site is well laid out, functional and friendly to navigate. The content ranges from buying guides and consumer advice, and more interestingly, featured an interesting article about the future of gaming.
Content which constantly evolves is of course a key way of encouraging customers to return, and ahead of the impending spring laucnh, this is what Best Buy are looking to engrain in their target audience at an early stage.
There is also a community element with the inclusion of a forum which will facilitate the development of relationships between Best Buy users.
According to the press release:
Best Buy will launch in Spring 2010, with the first stores in Thurrock, Southampton and Merry Hill in the West Midlands. The stores will showcase the latest technology, including visual and audio equipment, computing technology, entertainment devices, mobiles, appliances, music, movies and games.
It’s good to see a strong integrated offering from a retail outlet, that will hopefully see consumers benefit from a good service and easy shopping experience.