California, nice destination – hot weather, sun, sea etc – recently launched an advertising campiagn featuring David Beckham alongside Arnie, you may have already seen it:
California Tourism are asking people to audition for a part in their next commercial by uploading YouTube videos onto www.californiacalling.co.uk.
Being a big fan of UGC, (hence why Lolly probably got in touch!) I am totally endorse this approach to getting people involvd with a brand, just like this chap has done:
A nice approach to customer engagement and hopefully, giving someone the opportunity of a lifetime: just what this digital shenanigans is all about!