New California ad features David Beckham

California, nice destination – hot weather, sun, sea etc – recently launched an advertising campiagn featuring David Beckham alongside Arnie, you may have already seen it:

California Tourism are asking people to audition for a part in their next commercial by uploading YouTube videos onto

Being a big fan of UGC, (hence why Lolly probably got in touch!) I am totally endorse this approach to getting people involvd with a brand, just like this chap has done:

They’re also on Facebook as californiacalling and Twitter, @CAcalling.

A nice approach to customer engagement and hopefully, giving someone the opportunity of a lifetime: just what this digital shenanigans is all about!


3 thoughts on “New California ad features David Beckham

  1. Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had fun writing this article.

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