WiFi leads growth in mobile TV, says study

Juniper Research today published a report, Tuning in to Mobile TV which suggests that by increasing the availability of free WiFi, it would boost mobile TV industry revenues to about $7 billion by 2015.

The report reckons that:

…mobile TV traffic over WiFi is expected to increase by 25x over the 2010-2015 period as streamed service penetration and usage levels – also fuelled by consumer smartphone adoption – rise sharply. However, the report notes that despite the capacity relief that WiFi offers to cellular networks, greater mobile TV usage will still place the 3G and 3.5G networks under stress.

What is of interest to me is whether we’ll really want to consume TV content on mobile/handheld devices which, by their nature, have small screens, when there is an obvious desire from gadget buyers to get something a little bit bigger (call it an iPad).

Whether it’s being beamed directly to your handset, or your streaming it over the Internet to your beloved piece of smartphone technology, TV will use a heck of a lot of bandwidth. The report suggests that new technologies being trialled by the likes of Vodafone and o2 may solve this particular issue however.

But is it really necessary? Do I really want to watch Eastenders on my mobile on the tube? Possibly. Do I think it’ll catch on?


The main reason for my scepticism is that although mobile screens are getting better all the time, they just don’t have the size to provide you with the full TV watching experience – if you’re going to invest 30 minutes of your life to watch a sitcom, as opposed to a 3 minute YouTube clip, it’s got to be worthwhile.

Squinting to see Dot Cotton’s face on a three by four inch screen somehow just doesn’t appeal…

What do you think?

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