Is Twitter Multimedia a Response to Old Spice?

Blogs are a-flutter today after the sighting of the potential inclusion of multimedia into Twitter streams.

Putting the questions of photos and videos breaking Twitter’s servers every five seconds, it seems coincidental timing wise that this feature has popped up following the success of Old Spice guy.

Is it a response to the consumption of the Old Spice video content from the Twitter community?

Does it also present a business opportunity for Twitter to sell advertising space for images and videos in a similar way to promoted tweets?

An interesting move if followed through which could take Twitter into a new realm of content sharing possibilities for both consumers and brands.

One thought on “Is Twitter Multimedia a Response to Old Spice?

  1. I wonder what their third-party developers would have to say about it – a move like this could render the likes of Twitpic/Yfrog etc. pretty irrelevant until they expand their feature set a little more.

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