PSFK reported last week how a school in Minnesota has incorporated advertising onto school lockers.
The exercise is being carried out as a way to bring in some extra revenue, and this is a critical issue in the US at the moment.
The release of Waiting For Superman, a film following the lives of five children who are subject to a lottery when it comes to their future in the US education system, has put the spotlight on the frailties of the way it is currently run and sparked debates up and down the country.
That schools are accepting advertising, is nothing new.
There have been many instances of schools having branding within their walls, and the affects that this can have on children are well documented.
What is new here is the overt nature of the advert and that they have been forced into this situation through the dire state of their finances.
The Star Tribune reports:
On Nov. 1, the school board is slated to decide whether it will allow the ads on up to 10 percent of the available surfaces in all of the district’s seven schools. That includes lockers, walls and floors. The take for the district? $184,000 a year.
St. Francis schools’ Saxton stressed that the advertising initiative is a one-year experiment.
“In the spring of next year, we’ll look at the revenue stream generated and make sure it wasn’t a distraction to learning,” he said. “If there are problems, we’re obviously not going to continue it, but if they become kind of a normal, everyday deal, it could just be part of the culture.”
Should young children be so blatantly exposed to advertising to pay for their education?