Social Gaming To Hit $1 Billion In 2011

According to eMarketer, social gaming will be worth $1bn over the next 12 months.

There will be two major drivers for this, in-game virtual goods purchases and advertising revenues.

The key points from the research are:

1) Nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010

2) Ad spending will grow more quickly; in 2011, marketers will spend $192 million to advertise on social games, nearly a 60% increase over 2010

3) Rapid growth in ad spending will help its share of total revenues grow from 14.1% in 2010 to 20.5% in 2012

4) Only 6% of US social gamers spend money on virtual items but they will generate revenues of $653 million in the US throughout 2011

Last year, Popcap Games commissioned some research looking into who is actually playing social games – 55% of social gamers are female, with 38% saying they play social games every day.

But, what would be really interesting to understand is whether female gamers spend more than their male counterparts, and what stimulates their spending…


One thought on “Social Gaming To Hit $1 Billion In 2011

  1. Pingback: Social Gaming To Hit $1 Billion In 2011 | 香港新媒體協會

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