UK telecomms regulator Ofcom have released a study of smartphone usage in the UK.
Mashable have pulled out some of the key findings of what is one of the most in-depth pieces of consumption research yet:
– 37% of adults and 60% of teens admit they are highly addicted to their smartphones.
– 81% of smartphone users make calls every day compared with 53% of regular users.
– 23% of teenagers claim to watch less TV and 15% admit they read fewer books as a result of their smartphone use.
– 51% of adults and 65% of teens say they have used their smartphone while socializing with others.
– 23% of adults and 34% of teens have used their smartphones during mealtimes.
– 22% of adult and 47% of teens admitted using or answering their smartphone while in the bathroom.
– 58% of adult males owned a smartphone compared with 42% of females.
Among teenagers, 52% of females use smartphones compared with 48% of males.
– The majority of adults (32%) identified Apple’s iPhone as their favorite device, while the majority of teens (37%) prefer the BlackBerry.
What do you make of the findings, do they resonate with you?