Smartphones rule, ok?

UK telecomms regulator Ofcom have released a study of smartphone usage in the UK.

Mashable have pulled out some of the key findings of what is one of the most in-depth pieces of consumption research yet:

– 37% of adults and 60% of teens admit they are highly addicted to their smartphones.

– 81% of smartphone users make calls every day compared with 53% of regular users.

– 23% of teenagers claim to watch less TV and 15% admit they read fewer books as a result of their smartphone use.

– 51% of adults and 65% of teens say they have used their smartphone while socializing with others.

– 23% of adults and 34% of teens have used their smartphones during mealtimes.

– 22% of adult and 47% of teens admitted using or answering their smartphone while in the bathroom.

– 58% of adult males owned a smartphone compared with 42% of females.
Among teenagers, 52% of females use smartphones compared with 48% of males.

– The majority of adults (32%) identified Apple’s iPhone as their favorite device, while the majority of teens (37%) prefer the BlackBerry.

What do you make of the findings, do they resonate with you?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s