‘Can More Be Had Than Is Had?’ is the question at the core of the Doomsday Book, the 1085/1086 Norman audit of the United Kingdom.
The phrase is asking, ‘can we raise more money?’ and the data within the book looks to answer that question.
This is a principle that brands apply to the way they behave digitally, but instead of focussing on money, focus on the service they can provide to their actual audience and potential audience.
For brands who are looking to utilise a presence online, the first place to start can be a William The Conqueror style audit of what their digital properties look like.
It’s very easy for us to think that we are innovating in the way we look to use to data to find efficiencies and improvements in the digital space.
It’s worth remembering that for all the wonderful things we can do with data online, we’re still looking to answer the same questions as William:
What can we do better?
How can we go about it?
How soon can we do it?
So, if you’re thinking about what your brand looks like online and ways to improve and reach more communities, do an audit of what’s working and what isn’t, and identify opportunities to improve.