Twitter have announced that they will be launching photo filters with the latest versions of their iPhone and Android apps.
The move comes hours after Twitter and Instagram integration ceased.
There will be eight photo filters, all of which can be applied directly in the mobile app.
This, along with the compulsory roll out of the new image heavy Twitter profiles, demonstrates just how much value Twitter is placing on imagery and the ease of sharing that content instantaneously.
The success of Instagram and PicPlz has shown just how important the ability to share image content is to users. Other social networks such as Path and Facebook have tried to integrate image sharing into their service with mixed results.
Twitter will be using Aviary, a photo editing SDK, to provide the tech behind the new tool, rather than creating their own.
This latest move puts Twitter in direct competition with Instagram, and ultimately, Facebook, for user’s affections. I for one am very excited by the new development, what do you make of it?