NASA will give 70 members of its social media community the chance to get a behind the scenes view of the US space program and an opportunity to see a launch in-person.
The NASA Social, scheduled for January 28-29, will coincide with the launch of NASA’s Tracking and Data Relay Satellite-K (TDRS-K).
The selected few visit the Kennedy Space Center in Florida.
NASA Socials are in-person meetings with people who engage with the agency through Twitter, Facebook, Google+ and other social networks.
TDRS-K is targeted to launch at 8:52 p.m. EST Jan. 29 on a United Launch Alliance Atlas V rocket.
Registration for the NASA Social opens at 3 p.m. Thursday, Dec. 13, and closes at 3 p.m. Wednesday, Dec.19. Participants will be selected from online registrations.
This is yet another example of Nasa’s understanding of what people who engage with them in social media want – behind the scenes, exclusive access to content that would otherwise be obtainable.
I’m a big fan of their approach to social media and think they set a great example to other institutions as to how the online space (‘scuse the pun) should be approached.
Granted, Nasa have got some amazing content, but to see such a large organisation be so open is very refreshing indeed.