Capcom, in support of their latest Resident Evil title Resident Evil Revelations, have created a swimming pool filled with blood.
The PR stunt comes hot on the heels of their 2012 human butchery.
It’s certainly an interesting way of getting people to associate your gaming brand with blood and gore, and will appeal to their core gamer market, but I can’t help but feel it’s a little contrived.
I don’t know about you, but this sort of media activation just seems a bit too 1990s. If the aim was to get lots of folks talking about the new game, then it may have backfired as most commentators seem to have focused on the bizarre nature of the idea.
It’s all a bit lads mag and not particularly innovative, don’t you think?
You can get tickets via Eventbrite.