The Move From Mobile To Web

Last week, Vine became available on the web.

The six second video platform had been exclusively mobile with users only able to view content through the app, or VineViewer (which is now seemingly obsolete).

Now, anyone can see the content by logging in from the Vine homepage. This of course follows hot on the heels of the service giving users the opportunity to grab vanity URLs.

A social shift

Cast your mind back eleven months and you’ll recall that, the photo sharing app, did exactly the same thing.

Vine and Instagram are two of the latest social revolution poster boys; debuting as mobile apps, they grew large communities of users who wanted to communicate what they were seeing in real-time, using more than 140 characters. Younger demographics really dig this.

Now, the reverse is happening

Traditionally, the move has been from web to mobile: you build a social network, wait for it to succeed and then invest in developing a mobile version. It was a sign of success that your community wanted to take you with them wherever they were.

Developing for mobile is (relatively) cheaper; you can build a social network that people take anywhere, but now the sign of success is that you need to expand the offering by making it available for desktop viewing.

What does it mean?

People still want to consume content using their desktop/laptop/quantum computer (ok, maybe not yet) as they still spend a great deal of time in front of the larger screen.

You can also hesitate a guess that the shift will see the likes of Instagram and Vine evolve their userbase; an older group of users are just around the corner because the services are increasingly accessible.

In short: don’t discount the old-fashioned web just yet.


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