The latest valuation of Secret at $100 Million shows just how quickly social communications is evolving.
Line has listed on the Tokyo Stock Exchange, a bold move considering it is still a relatively young app.
Only a few months ago we were cooing at the prospect of Whatsapp being bought by Facebook for $19 Billion, with its established userbase a snip at half the price, and wondering what that would mean for the future of closed network conversations.
There is data that suggests the use of social media platforms is in decline; indeed some suggest it is inevitable. What strikes me is that although platform use may be slowing down, use of media to be social, isn’t – you wouldn’t list if you thought otherwise.
We’re seeing the next step change in digital comms happening before our very eyes. Gen C is taking their communications activities into private spaces, not abandoning them altogether.
What we’re seeing is people having deeper relationships with fewer connections.
It means that we’re now applying filters to the amount and type of social interactions we are, and want, to have.
That does not spell the end for social media, it’s just the next step towards an ever-changing end point.