Russia Issues Selfie Guide

The Russian government has launched a guide to taking selfies, or more specifically, when NOT to take selfies.

The press conference transcript is here if you want to read/Google translate it in it’s full entirety (clue, it’s in Russian).

Selfie2015

A particular stand out line from the press conference offers a stark warning: “We want to remind citizens that the pursuit of “likes” in social networks can lead to the road of death.”. It’s particularly pertinent given that there have been a number of injuries and deaths resulting from attempted selfies.

Obvious snarky controlling government jibes aside, there is a serious point here: don’t take risks trying to prove how *cool* you are.

We all use social media to a greater or lesser extent to, as one former client put it, ‘microboast’: look at this great view I have; look at this amazing restaurant i’m in; check the wonderful experience i’m having etc.

And that’s fine, it’s what people do. it’s how rationalise the different events we participate in or contribute to – it’s making me a better person.

There’s no point in risking your life for the perfect picture though, is there?

You can download the PDF here.

World Cup Infographic

The boys and girls at Simply Zesty have pulled together an infographic about a whole bunch of world cup stats from this year’s tournament in South Africa.

Apparently, sponsors of the tournament have achieved 16% higher brand recall than normal on their in-game and ain-studio elements, not bad given the global audience for the final alone was 700 million people.