Spotify have confirmed the launch of their apps offering, working with 11 partners:
Billboard – they’ll provide music from the Billboard charts
Fuse – a combination of news and themed playlists
The Guardian – News and reviews
Last.fm – Music recommendations based on your scrobbles
Moodagent – How do you feel today? Pick a genre to match your mood
Pitchfork – playlist curation based on Pitchfork’s impeccable taste
Rolling Stone – tracks recommended by the world’s biggest music magazine
Songkick – finds gigs based on your playlists
Soundrop – share your playlists with your friends
Tunewiki – sees what song your playing and brings up the lyrics (Spotify karaoke!)
We Are Hunted – the best new songs from the brilliant new bands blog
Spotify Apps, despite being in it’s infancy, present us with an interesting new use of Spotify, socialising the music experience further than just sharing what you’re listening to on Facebook.
I’m genuinely excited by this development. Despite the relative simplicity of the apps on offer so far, there is great potential for content providers, curators and brands.
It presents brands with a better way to reach consumers than the standard playlist or advert. Integration with Last.fm’s app could allow you to create a bespoke playlist as a consumer browses your website or Facebook Page, for example.
We’ve seen how apps can evolve a platform experience, look at Foursquare’s ecosystem for example, and by keeping the apps integrated within the Spotify platform, the Swedish company will be able to exercise a little control over what is produced, ensuring that a certain level of quality is maintained.
Have you tried out the new apps yet? What do you think of them and the offering itself?